Giordano Vini S.P.A.

Giordano Vini S.P.A., based in Cherasco in Cuneo's Langhe region, commands four distinct DOCG appellations across Piedmont. From the red Ruchè of Castagnole Monferrato to the whites and reds of Terre Alfieri, plus sparkling and still Asti and structured Barbera d'Asti, the producer navigates diverse terroirs and grape varieties with technical precision. The house traces its vision to 1950, when founder Ferdinando Giordano pioneered direct sales, cutting intermediaries to deliver quality wines to consumers at transparent prices—a radical shift that remains the producer's operational cornerstone today.

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