Primo Mattino

Primo Mattino cultivates Radicchio di Verona IGP across the historic lowlands of Verona, where 55 municipalities unite in protecting this distinctive crop. The producer's deep-red heads develop their signature compact, heart-shaped form and subtle bitterness through the region's cool winters and alluvial soils. Each harvest reflects the terroir that has defined Veronese agriculture for generations, delivering radicchio that carries both structural integrity and the clean, vegetal bite essential to authentic preparations.

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