Agricola Ortofrutticola Lanzi Soc. Coop.

In Pignataro Maggiore, in the Caserta area, Agricola Ortofrutticola Lanzi Soc. Coop. cultivates the Melannurca territory, where ancient Campanian pome fruit varieties find favorable conditions. The cooperative focuses on Annurca and Rossa del Sud, apples with crisp white flesh and intense red skin, the result of cultivation practices refined over time. Distributed across five designated municipalities, the cooperative structure maintains the agronomic standards of Melannurca Campana IGP and ensures consistent quality in fresh fruit production. The cooperative model is not a secondary detail: it pools expertise and discipline, uniting small suppliers around the same variety and method. The result is an apple that recognizably carries the mark of the Caserta plain and an apple-growing tradition that the denomination protects and codifies, safeguarding a fruit that would otherwise have been lost.

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