Carleo Gennaro

In Giugliano in Campania, where volcanic soils and a temperate climate create favorable conditions, Carleo Gennaro cultivates Melannurca Campana IGP. The producer focuses on the traditional Annurca and Rossa del Sud varieties, fruits prized for their white, crisp flesh and intense red skin, making them a recognizable symbol of regional fruit growing. Protected in five municipalities, this apple is more than an agricultural product: it represents a cornerstone of Campania's rural identity, a fixed point around which cultural knowledge and culinary uses revolve. The company's work supports both—the connection to the local terroir and the culinary tradition built around the Annurca—in one of Italy's most distinctive fruit-growing areas. The result is a portrait of cultivation faithful to an ancient variety, where the choice not to deviate from traditional types becomes a form of protection in itself, even before it is a market strategy.

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