NOVARO NICOLA

In Diano Castello, Imperia, Nicola Novaro tends soil cultivated by his grandfather since the 1960s, a lineage spanning three generations of Ligurian farming. The family's mastery of hand-worked land yields Basilico Genovese DOP—the region's signature basil—whose aromatic leaves form the heart of Novaro Sapori's pesto. Sold in Milanese markets, this creation marries heritage with contemporary reach, embodying the unmediated bond between grower and Tyrrhenian slope that defines inland Liguria.

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