GENERALI MARCO

Marco Generali operates in Budrio, at the heart of Bologna's potato heartland, where the Patata di Bologna DOP thrives across 55 municipalities. His cultivation centres on Primura—a variety prized for its regular, elongated-oval tubers and pale-yellow flesh that holds firm through cooking. The soil and climate of the Bolognese plain give these potatoes their distinctive character, making them essential to the region's culinary identity and protected by designation of origin.

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